Digital Marketing
We build each of our sites with your end goal in mind: increased web site conversions and sales. Throughout the build process, our digital marketing experts work alongside the developers to get ready to drive qualified traffic to your site – and keep your users coming back for more.
Email Marketing
Email marketing might feel very old school, but it’s persisted as part of the marketer’s toolkit for a very good reason: it continues to be effective at a relatively low cost. Often the only piece of data you have about a prospect is their email address; with Airtight’s email marketing services, you can put that information to good use. We create organizational emails that go out on a calendar schedule, such as newsletters, as well as event-based drip campaigns. As with all our digital marketing services, we always ensure that you can track the results of your email marketing campaigns and justify your investment by showing real returns.
Reputation Management
People just love to talk about themselves and their experiences – what are they saying about you? From Yelp to Google to a wide variety of social networks, your users are telling their friends and the public their impression of your organization – and those people listen. Reviews are one of the top factors in most online-researched decisions, whether that’s dining at your restaurant or accepting a job offer from your company.
Our measured process for online reputation management reframes the conversation. We ensure you have a robust presence with every opportunity to put your best foot forward. We establish balance by creating a structure of organizational content online in which the most positive content rises to the top. We help secure your online reputation, then safeguard it diligently and continuously.
Analytics & Conversion Optimization
At Airtight, we believe that if it wasn’t tracked, it didn’t happen. Every link we post, every click you receive, will be automatically tracked in the analytics software of your choice (we’re partial to Google Analytics). We’ll present regular reports showing what tactics are working and which approaches need more work to succeed. We understand that you have a limited budget and need to spend it wisely for the best results, and we’ll work with you to develop a plan to maximize ROI.
If you find that you’re getting a lot of great traffic but your conversion rates are lower than you’d like — people are coming to your site, but they’re not taking that final step — we will perform conversion optimization analysis, often focused on two aspects: first, the quality of the traffic and intent of the users coming to the site, and second, the user’s experience once they get there. We may use A/B or multivariate testing to determine the clearest path to goal completion. Together we’ll identify and remove obstacles in the way so more of your hard-earned users move forward to the next step with your organization
Social network marketing
Your audience is on social media, and your organization should be there, too. From basic profile configuration to content posts to reputation management, we can set you up to interact with your users in their comfort zone. If you want a unique social media ad that will cut through the noise, we’d be thrilled to create that for you, too. Whether your goal is to enlighten, entertain, or engage, let our social media team bring your social network marketing vision to life.
Pay-per-click advertising
Airtight provides search engine optimization services, but sometimes our clients need more traffic and cannot wait until the SEO strategy starts working its magic. Pay-per-click (PPC) text and display campaigns should be structured to identify the keyword phrases that are aligned with your audience’s conversion intent at the lowest per-click cost to you. While Airtight does not provide this service, we would be happy to introduce you to one of our PPC partners.
Additional Services related to Digital Marketing
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Web Design Technologies
These are some of the web design and development tools and techniques we like to use:
Adobe Creative Cloud
The industry standard software suite for designing websites and web applications. This is our primary tool for creating interactive mockups.
HTML CSS JS
Well-written HTML and CSS are vital for a good user experience. JavaScript makes it come alive. These are the fundamentals of any good website tech stack. We insist on writing clean, efficient HTML, CSS and JavaScript because it will benefit the client for as long as the site exists.
PHP
No other server-side language is as popular as PHP. With vast open source resources and a huge community, it’s a logical choice for most sites.
WordPress
There’s a reason that more than 40% of all websites use WordPress. It’s an easy way to have a ton of functionality and an intuitive CMS. What started as a basic blog platform has become an extremely flexible and powerful platform for building complex websites and web applications.
React
Airtight uses ReactJS to build website interfaces with dynamic content. React JS is a JavaScript library originally developed by Facebook and used to build interactive elements on websites. It is open source software, meaning that we can use it without licensing fees for our client.
Airtight Design Web Development Using Laravel
Laravel is a newer, but well-established PHP framework with all the building blocks to develop a complex web application quickly and affordably.
Vue
Airtight uses Vue.js (also known as Vue) to build website interfaces with dynamic content. Vue is a powerful, flexible tool that can be used to rapidly build a single-page application or a complex web application. Vue is open source software, meaning that we can use it without licensing fees for our client.
Amazon Web Services
When it comes to hosting websites, the undisputed industry leader is Amazon Web Services (AWS).